An Insight into the State of Digital Marketing in Kolkata November 12, 2018

With the ever-increasing digitalization of India, marketing has evolved into digital marketing, leveraging the internet and a multitude of digital devices that are now an integral element of our lives. Digital marketing has been embraced by Kolkata too, owing to the convenience and effectiveness it brings for businesses when it comes to connecting with prospective customers. After stepping in, digital marketing has been constantly evolving in the city with evolving technology and digital consumer behavior. Unlike traditional marketing, digital marketing allows marketers to micro-target potential customers, which is a game-changer for a diverse market like that of Kolkata. As the…