12 Tips for Small Businesses to Build a Brand Identity in Kolkata June 21, 2018

It’s often believed that branding is limited to large-scale businesses. However, in today’s world of keen competition, building a brand is important for any business, whether large or small, to flourish and keep the revenues flowing in. So, how can small businesses create a brand identity?  With all big names to compete with, how can small and local businesses attain brand recognition? Well, branding for small businesses differs from branding for big businesses. Though small businesses may need to compete with big brands, what many small businesses get it wrong is they compete with the big names on their platform.…