While Google keeps on rolling out its algorithm updates, one thing that has remained consistent for digital marketers to optimize a website is “keyword research”. As the need to conduct keyword research remains the same to win search engine results.

 But, how to do keyword research has changed every time with its algorithm updates.

 No, I don’t have the best keyword research tools to sell you. Although I’m interested to make you understand the importance of keyword research to win at search engines.

In the following write-up, we will share ample reasons why keyword research is still important to attain success. Keep on reading with us as we’ve also shared one more reason to attain good measures. Before further detailing the importance of keyword research, let’s first answer one of the most important questions searched over the internet –

What Is Keyword Research?

A keyword research is an advanced process of searching and analyzing search terms that people enter into popular search engines with a specific objective to avail it. This data is mainly used in search engine optimization and general marketing. This advanced process can also reveal queries to target, attain rankings in search results, and more.

This researching procedure also provides valuable insight into the queries, which your prospective audience is searching on popular search engines. The collected insights can assist you to pick an exact content strategy and your unique marketing strategies as well. Nevertheless, keywords aren’t as important as search engine optimization, although it’s an inseparable part.

Why Keyword Research Is Important For SEO In 2021?

The importance of the keyword research process can assist you to come up with a list of targeted terms. And so, you can establish and execute a strong strategy required to meet your search terms.

Here are some major reasons to emphasize upon keyword research to win at search engine results –

• Topical Niche Domination

In order to clearly understand a subject, performing keyword research is majorly recommended. If you are interested in writing a comprehensive article or a series of articles, proper keyword research will show you every probable shade of information, which most audience wants to read. Not only keyword research offers you the efficiency to write about your products and services, and also provides ample ammunition to all your other content.

• Answering Majorly Searched Questions

Part of dominating topical subjects is answering questions, which your competitors already attempted. These are several websites, where people ask common questions to get exact answers, and social media is an ideal place to monitor. However, people are still interested in asking questions to search engines, which gives you an option to provide the right answers.

Due to low search volume, question-centric keyword phrases generally get ignored as we all want to earn profits. But don’t disregard these questions combine as it can be the structure of your content.

• Develop More Robust Content

You’ve ample opportunities to improve the scope of your content using keyword research. Although you aren’t recommended to just include more keywords for rankings. Instead, you can use the right keywords to expand the depth of your content. Furthermore, keywords help to add new information to keep the blog trending.

You are also advised to constantly perform keyword research to update your content quality as searched keywords often experience changes.

• Perform A Comprehensive Research On Your Products & Services

In case you are performing keyword research, you are suggested to search out all-time relevant keywords. To collect relevant information you need to wider your search with the purpose to expand your products and services robustly. This advanced process will also show you valuable new options to offer services and products, which you aren’t serving currently. That doesn’t indicate you can immediately start on, although can get yourself prepared to expand in years.

• Improve Your Website’s Navigation

The process of keyword research is executed to improve your website’s navigation. Not only keywords are used to establish new pages of content, and also similar keywords become the link text for navigations. This is another smart step to explore and use your customer’s interests to meet their needs. Whenever a visitor reaches your official website, a navigator helps them to find their searched content.

• Increase Your Website’s Click-Through From SERPs

As keyword optimization is all about creating unique content, it’s important to efficiently place your keywords and encourage your visitors to click from the search results to your website. This is when comes the need of ‘meta description’ and ‘title tags’ for blogs. Don’t just optimize your content to achieve search engine rankings as it isn’t suggested for the long term.

• Better Understanding The Needs of Searcher

In addition to getting clicks into your pages, you also need to offer visitors their right match, which is only possible with keyword research. As keyword research is often considered as a process of uncovering phrases, and also it is a process of understanding your searchers. It’s often proven useful to conduct a search and evaluate the results.

Once you can comprehend what information a specific visitor is searching for, you’ve got an opportunity to redirect the searcher to the most relevant pages.

• Establishing Outlook of Success

One of the most significant points is creating an effective online marketing strategy to set the right expectations. If you are aware of your outlooks, you can simply “win” at website marketing. Once you are armed with the above-mentioned keyword knowledge, you can set your own expectations and metrics to attain success.

Now that you’ve understood the importance of keywords research, it’s time to know –

How To Find The Right Keywords For Your Website?

Once you’ve got a comprehensive idea of keyword research, you need to refine your marketing strategies to score good ranks in search engine results. Here’s how –

Step 1: Understand 3 Major Factors (Relevance, Authority & Volume) To Select Most Searched Keywords

Step 2: Look For A Mix of Long-Tail & Head-Terms Keywords

Step 3: Check How Your Competitors Are Ranking For The Same Keywords

Step 4: Use Keyword Planner of Google To Cut Short Your Keyword List

The above-mentioned steps can also assist you to achieve ranks in search engine results and win at website marketing.

Let’s hope all your confusion about the value of keyword research is solved by now. By taking the time to invest in keyword research, you will get a list of keywords to optimize and ensure a successful website marketing campaign as well.

For more convenience about keyword optimization and online marketing strategies, visit us at www.1webstreet.com today!

In today’s digital world, unique content is required everywhere.

From video streaming apps to podcasts, social media posts, and augmented reality – content continues to evolve. And so, well-written content is increasingly acquiring its position in the most effective online marketing strategies. It has become a vital point in securing good ranks in search engine results and can retain more user engagement on your website.

The days of keyword stuffing and repetitive writing to meet a word count are over. Now the basic focus is on creating genuine and unique content, which offers entertainment, general information, and interest to readers. As of today, content isn’t just about images and text, as it includes videos, audios, surveys, infographics, podcasts, webinars, and anything sharable or relevant to reach your audience.

Content Is Still The “King” In Digital Marketing (2021)

That’s right! A Fully optimized content is an imperative thing for businesses these days. You will require well-written content and perfect content marketing strategies to share genuine information and ensure it is reachable to the right customer via online platforms. That’s what content marketing is all about and considered as “incredible” in online marketing.

Before discussing the importance of applying an effective content marketing strategy, you need to understand what content marketing is all about. To be specific, content marketing is an advanced marketing strategy, which offers your website greater visibility on various platforms through the publication of your niche content or influencer marketing to promote your products or services.

This is an important activity to practice whenever you’ve plans to enter an online platform to gain popularity and retain more customers to your website.

Now, let’s check out the importance of content marketing for the different types of business.

Why Your Business Need Great Content To Become Popular In 2021?

It isn’t just about earning social media shares – content is also about connecting with the right audience, offering valuable insights, and share authentic information.

Here’s why “content is king” and approaches to make it work in your company’s online marketing strategy –

    1. The Foundation For SEO

If you’ve posted original content on your website, you can create a positive impact on your online search engine results. You must aim to publish a keyword-specific write-up on your website, which contains internal links to other relevant articles. If you are often publishing unique content, you can create an authority to attract high-quality backlinks for the businesses.

    2. A Comprehensive Branding Tool

From visual search to podcasting and video streaming, informative publishing content is imperative to promote your company’s profile. Unique content is all about the truthfulness of branding. You must consider every piece of content as it’s primarily associated with your services or products. And so, you must ensure your well-written content is optimized with images, quality maintained, and create something original to share with your audience.

    3. A Cost-Effective & Scalable Digital Marketing Approach

In case your content marketing strategy isn’t working right, you must ensure to consult an expert to make necessary changes.

A  Fully optimized content is comparatively easy to audit and adjust according to suggestions, such as –
a. Shift To Distinct Formats
b. Try A New Content Marketing Strategy
c. Increase/ Decrease Your Budget As Per Business Requirements
d. Adjust Your Target Audiences

Hence, content marketing is comparative as a cost-effective marketing strategy, sustainable, and scale your success rates.

    4. Helps To Target The Right Audience

You can compose useful content without getting into the mind of your audiences, and stay popular on various online platforms. This is the easiest way to choose the right keywords, offer authentic information, answer several questions, and stay ahead of the latest trends.

If you can spread your visibility across several online platforms, you can easily reach out to the right audience and retain maximum customers in search of relevant services or products.

    5. Enables Your Brand To Offer Something Exceptional

If you are publishing comprehensive content, you can get unlimited value props to a wide range of services, products, and experiences offered to your prospective clients. A keyword-specific write-up also enables you to stand out from the competitors. It’s wise to study your competitor’s content and choose unique expertise, which can allow you to create innovative content to reach our more prospective audiences.

    6. Helps To Generate Leads For Your Business

Once you’ve selected the right content marketing strategy, you get options to exercise well-written content in a more practical technique for lead generation. And also, you can get indulge in pull marketing over push marketing with an exact content marketing strategy.

You also need to publish relevant and informative content to retain the maximum audience on various social media platforms. This practical approach will offer you getting plenty of supporters and improve your social media profile’s online reach as well.

It’s Time To Make Content The King of Your Digital Marketing Kingdom

There’s no uncertainty about when it comes to successful search engine results; content is still the king of digital marketing in 2021. Let’s hope you are ready to exercise the effectiveness of content marketing strategies after considering it as an affordable tool to develop leads for the business.

Are you willing to create interactive content with reliability to excite your audience? Then, feel free to reach us at www.1webstreet.com and get world-class content marketing solutions at competitive prices today!

Being a web developer is not an easy task. It requires working in an environment that is constantly evolving. It is important to keep yourself updated with the latest trends.

That is why we thought of compiling the top 10 web development trends that will dominate in 2021 and beyond.

Keep reading to know about all the latest trends in web development in complete detail.

     1. Chatbots –

Providing a seamless user experience is the goal of every website owner. Answering the queries of the customers related to the product(s) or service(s) is an integral part of providing the customers with a frictionless buyer’s journey.

However, as a matter of fact, this task becomes mammoth with human intervention. This is when chatbots step in! It helps in addressing the queries of the user, guiding individuals to data and pages, or to help them finish doing a transaction.

According to a recent industry report, as more and more customers become increasingly dependent on chatbots, businesses of all verticals will be compelled to integrate them on their websites. 2021 is expected to witness a massive integration of chatbots on websites.

     2. Voice-Enabled Navigation –

According to Google, voice search is expected to take over 50% of the total search volume in 2021. So, it is essential for web developers to build a site having seamless navigation and accessibility by focusing more on voice-enabled browsing technologies.

 

    3. Progressive Web Apps –

A progressive web app is a mobile web page that acts like a native app. According to Gartner Research, progressive web apps (PWA) will replace 50% of all consumer-facing native apps. In 2021 and beyond, the use of PWAs are expected to rise manifolds due to the following reasons –

• Reliable – Loads instantly even when connected to a slow network.

 

• Fast – Responds quickly to user interactions, even with animations and smooth scrolling.

 

• Engaging – Provides rich user experience.

    4. Responsive Web Design –

Responsive web design is now a buzzword these days in the world of web development. According to experienced web developers, responsive web design is one of the most popular web development trends as it helps solve a lot of issues on the website. It makes a site mobile-friendly, improves the overall look and feel of the site across several platforms, and provides a seamless user experience.

The net results? Improved visibility in SERP. Using asymmetric layouts, background video, and 3D design will be the hot responsive web designing trends in 2021.

    5. Push Notification –

Integrating push notifications has been one of the most popular web development trends since 2017. 2021 will be no exception! In fact, studies suggest that the use of push notifications will only surge in this

According to experienced web developers, push notifications to help businesses send information to the users regarding sales, new blog posts, or any other information related to the website. Also, it improves engagement, attracts visitors, and improves sales without any additional cost.

    6. Motion UI –

Enhancing the user experience is absolutely necessary. This is the reason why Motion UI is gaining popularity day by day. The most exciting thing about motion UI is that the developers can easily animate the contents of the website, without using JavaScript or JQuery. Experienced web developers believe that integrating Motion UI on a website also improves dwell time and garners sales.

 

    7. Single-Page Websites –

A single-page website interacts with the user by dynamically rewriting the current page rather than loading all the pages from the server repeatedly.

This helps avoid user interaction between consecutive pages. Keeping this in mind, trusted web development agencies providing web development services are now focusing more on developing single-page websites and static pages.

Some significant advantages of single-page websites are –

• Fast and responsive –

  Single-page websites don’t load the entire application, rather they load only the required content. The best part is that HTML and CSS Scripts are loaded once. Only the data is transmitted back and forth. This reduces the page loading time.

 

• Provides a Linear User Experience –

  Single-page websites provide a simple linear experience to the users. According to a survey, it provides an excellent experience using parallax scrolling.

 

• Easy Caching –

  A single-page webpage can efficiently cache local data as it sends only one request to a server and then stores all the data it receives. This also improves site loading time.

 

     8. WebAssembly

WebAssembly, also known as WASM, is a small, fast binary format that delivers near-native performance for web applications. Experts believe that WebAssembly was particularly designed to be a compilation target for JavaScript and other web development languages.

The use of WebAssembly for writing client-side apps for the web and while building high-speed web apps are expected to surge in 2021.

    9. Headless CMS

Digital transformation has now gathered pace than ever before. A headless CMS has way more benefits on offer than a traditional CMS, and using it is also one of the latest web development trends.

This is particularly true for content delivery. The best part is that it can be integrated with multiple platforms through various devices. A recent industry report revealed that businesses are now rapidly shifting to headless CMS from traditional ones as a means to deliver content to the target audience due to their flexibility.

 

    10. Static Web Hosting

Netlify and JAMstack are a type of hosting that have gained immense popularity in web development in the last few years. 2021 is not going to be an exception. Netlify provides advanced web hosting features integrated with automation, while JAMstack improves the performance of a website, primarily in terms of speed.

So, here was our list of top 10 web development trends that you must follow in 2021.

Liked the blog post? Let us know in the comment section by sharing your thoughts!

Landing pages play a pivotal role in inbound marketing strategies. According to studies, businesses with at least 10 to 15 landing pages witness a steady rise in the total number of leads. However, all these pages must be appropriately optimized. A study found out that a landing page typically has a conversion rate of 3%. The study further added that landing pages could lead to a double-digit conversion if proper optimization techniques are applied.

In this blog, we have put together a 10-step guide to optimize the landing pages for a higher conversion rate. So, keep reading!

• Understand the Campaign Goals

One of the biggest issues with most landing pages is that they lack focus on any specific goal or CTA. Often, a single landing page has multiple offers that often tend to confuse users and perplex them. The key is to understand the campaign’s goal and create landing pages focusing only on one offer or solution. This way, your prospects won’t get confused.

A great technique to generate leads through landing pages is to create a guide that talks about how your product will make a difference. Ask your prospects to download it by filling up a form with the requisite details.

 

• Write Simple and Catchy Headlines

It’s evident that you just have just a few seconds to grab a visitor’s attention. So, your landing page needs to have a compelling headline. Create a headline that is short, straightforward, and portrays the exact message you want to convey to your prospects. This way, the chances of your prospects getting converted will be high.

• Craft a Compelling Flow of Text

No one likes reading large chunks of texts unless they like what you’ve on offer from the outset. For a higher conversion rate, your landing page must be convincing. The flow of text must be compelling and the graphics must be convincing. And if you’ve multiple user types, build a landing page for each of them to drive traffic from different sources. Ensure to create each landing page with different contents. This will help you measure which landing page and traffic source would best fit your marketing goals.

• Use Appropriate Images

The landing page’s content is of great importance as it helps portray the brand’s message and brings out necessary emotions to help prospective buyers make a buying decision. According to experts, it’s important that all images used in the landing pages, from the header image to those used within the page, are in sync with the text to make the message sound and appealing.

• Use CTAs that Compel Users to Take Action

Using CTAs is the best technique to get users to take action. Though it seems just like any other button, it’s essential to get users to take action. Here are a few things that you must follow while designing a CTA button on your landing page –

• Color – Ensure that the color of the CTA button is in contrast to the background. According to studies, orange, blue and green color CTA buttons work the best.
• Size – Ensure that the button’s size is not so small that users have difficulty seeing it nor so big that the design looks odd. It should be in sync with the layout and page content
• Message – The message is the most important part of the CTA. Try installing a sense of urgency or need for a particular product or service to improve conversion rate.

 

• Highlight the Value Proposition

Let your customers know the unique things that your business has on offer to grab their attention. The value proposition should be something different from that of your competitors. Uber – the taxi aggregating app, has a great landing page with a unique value proposition.

• Optimize Loading Time

You can spend hours creating a stunning landing page with appropriate images and content, but all your effort may go into vain if the loading time is high. It’s mandatory for your loading page to load within 3 to 5 seconds, else your users are likely to bounce off. To reduce your page loading time, use GT Metrix and Google Page Speed Insights and follow the necessary suggestion. You may also use Content Delivery Networks to reduce load time.

• Optimize Your Form Fields

A landing page’s sole purpose is to capture a user’s contact detail, so it’s essential to place a form on the landing page. All your efforts will be useless if you don’t use a form. As a general rule of thumb, if you’re not targeting enterprises, just stick to asking your prospect’s email address.

You can also try using a multi-page form as it helps smoothen the transition of users to leads. The rationale behind this is that you ask the customers to take action without asking for any of their details, and once they feel connected, you can ask them to give their contact information.

• A/B Test Your Landing Pages

Testing is a mandatory step for improving your landing page conversion rate. If tested properly and appropriate measures are taken, you may increase the conversion rate by up to 300%.

Proper A/B testing will let you test various landing page layouts and content based on your marketing/sales goal. Try A/B testing by segregating your audience, but adopting a dedicated tool that’ll let you analyze your results better.

• Provide Extra Value on Your Confirmation/Thank You Page

If you’re asking for your prospect’s personal data on your landing page, then don’t forget to thank them for providing their valuable information. This could be a link to related content on your site, or anything related to your product(s)/ service(s) that your customers will find relevant.

So, here are 10 techniques that’ll help you optimize your landing pages. Let us know in the comment section if you’ve any more tricks up the sleeve. Also, don’t forget to share your feedback post implementing these tricks on your landing page.

WordPress is a Content Management System that powers almost 39.5% of the total number of sites, according to 2021 data. WordPress SEO plugins play a critical role in helping millions of webmasters optimize their websites and improve visibility across search engines.

There are several WordPress SEO plugins available (some are free, while others are paid), but choosing the best SEO SEO plugin for WordPress can be quite intriguing.

In this blog, we are going to highlight the best WordPress SEO plugins for 2021 to help you make the best decision. But first, let’s throw light on the crucial aspects you should consider when activating one.

 

• Clean and Efficient Code – A useful SEO plugin must have a clean code, free of unnecessary CSS and JavaScript entities.

 

• A Wide Range of SEO Features – The best SEO plugin for WordPress must have more than one feature. This includes but is not limited to Canonical Tags, 301 Redirect, and Sitemap generation.

 

• Detailed Documentation – This helps the users understand how it works and the features it has.

 

• Excellent Customer Support – A good SEO plugin must have 24/7 customer support along with a plugin support forum comprising dedicated users.

 

• Regular Updates – Getting regular updates from the developer is absolutely necessary for you to make use of the latest WordPress features on offer.

 

• Compatibility – It must be compatible with a range of other WordPress plugins.

Now that you know the characteristics of the best WordPress SEO plugins for 2021, let’s discuss those that abide by these parameters –

 

1. Rank Math – Rank-Math is the best free SEO plugin for WordPress 2021. It’s a complete package that comes with an on-page analysis tool, Google search console integration, 404 monitor, redirections module, a sitemap module, and keyword recommendations.

The hassle-free setup wizard makes it a popular choice among SEO enthusiasts of all skill levels. The best part about this plugin is that it does a detailed on-page SEO analysis of the posts and provides recommendations based on statistics for the focus keyword you want to rank on SERP.

 

2. Yoast – Judging by the number of downloads, this is the most popular free WordPress SEO plugin. It comes with a host of features that make on-page optimization an easy affair. Its ability to generate sitemaps and linking up the same with Google Webmaster for verification and content readability analysis makes it one of the best plugins for SEO in WordPress.

 

3. All In One SEO Pack – If you’re looking for a smart and efficient plugin that will help you to optimize your posts and pages, then the All In One SEO Pack can be a great choice! With this plugin, you can create XML Sitemaps, to ensure easy crawling and indexing of search engine bots.

It also supports accelerated mobile pages, making it an effective plugin even for mobile search optimization. Additionally, it supports Google Analytics and helps the user keeps track of their inbound traffic.

 

4. SEO Ultimate – SEO Ultimate is one of the best SEO plugins for WordPress free, in terms of optimization package. The title tag rewriter and Meta Description editor feature allows users to edit title posts for improved on-page SEO.

Additionally, the deep link Juggernaut is an anchor text-driven internal linking feature that allows users to create deep links between related posts. The only drawback is that it doesn’t offer support on WordPress forums. So, every time there is an issue, you need to fix it by updating it, which is sometimes tedious.

 

5. The SEO Framework – SEO Framework is the best SEO plugin for WordPress free, providing automated SEO solutions. It allows users to optimize the content on the site for enhanced value across search engines.

The best part about this plugin is that both amateurs and experts can seamlessly use it. Some of its core features include creating a canonical URL to prevent duplicated content with full Domain Mapping, subdomain, and HTTPS support, and also supporting custom posts such as bbPress and WooCommerce.

 

6. SEO Squirrly – SEO Squirrly has been developed to help those who are not skilled in SEO. It allows users to create high-quality content that is friendly to both human and search engine bots. This again helps site owners improve the ranking of the site on SERP.

Best of all, it provides users with weekly statistics and reports of their website, copyright-free images, and email alerts regarding WordPress site about anything that requires immediate attention.

 

7. All In One Schema.org Rich Snippets – All In One Schema.org Rich Snippets is a free WordPress plugin that generates a summary of a website’s page on SERP. It also shows star ratings, author photos, and an image along with other details.

The best part about this plugin is that it provides engaging snippets with images, star ratings, price, and author descriptions, to make it easy for webmasters to outrank competitors.

 

8. Smush Image Compression and Optimization – Smush Image Compression and Optimization is the best WordPress SEO plugins for 2021 for image compression. It is one of the few tested and proven image enhancement plugins for improving the speed and quality of a website. This plugin allows users to resize large images by setting a maximum width and height for web and post pages.

The plugin uses WPMU DEV’s super servers to reduce every image and remove unnecessary data without affecting the loading speed of the site. Best of all, it reduces the size of the file without degrading its quality.

 

9. Broken Link Checker – The Broken Link Checker is a trusted SEO plugin that analyses and detects broken links on a WordPress site. If it detects any, it notifies the user almost immediately.

Post-installation, the plugin starts analyzing the posts, bookmarks, and all other contents on your site for links. Going forward, it checks the status of each link to check whether it’s working correctly. On successful completion, the plugin will show the broken links in a separate tab on the WP admin panel in the tools category.

 

10. Rankie – WordPress Rank Tracker – WordPress Rank Tracker is a premium SEO plugin that helps users check the rank of their website on given keywords across search engines. To be precise, it’ll help you closely follow the keyword position.

Additionally, it updates the keyword’s rank positions every day and creates a detailed report for the users. The best part about this plugin is that it combines high-quality research tools and drafts a list of keywords that people are already searching online.

 

11. WordPress Ping Optimizer – WordPress has an in-built pinging mechanism whenever a new post is published. The ping services to be notified can be added to the settings section in the WordPress Dashboard.

The WordPress Ping Optimizer helps prevent a blog from being marked as a ping spammer. You may have noticed that the WordPress blog pings every time you click on the “Save and Continue Editing or “Save” button. This plugin helps prevent those unwanted pings.

 

12. W3 Total Cache – W3 Total Cache is a free and best WordPress SEO plugin for 2021 for improving user experience. The plugin works by enhancing the performance of the webserver during high traffic hours. Additionally, it helps reduce the download time using Content Delivery Network and boosts ranking on SERP.

According to a study, W3 Total Cache considerably helps improve the site’s performance and conversion rates as a whole. Most importantly, it saves near about 80% of the bandwidth through minify and HTTP compression of HTML, feeds, CSS and JavaScript.

 

13. Redirection – Redirection is a free WordPress plugin that helps users handle 301 redirections, track 404 errors, and organizes loose ends that are affecting a site’s visibility across search engines. This plugin also makes it easy for users while migrating pages from an old website to a new one, or changing the WordPress installation directory.

 

13. WooCommerce – All in One SEO Pack – This WordPress plugin has been developed to act as an extension of the All in One SEO Pack Plugin. Its plugin allows users to edit, add, and organize All in One SEO Pack Meta information.

 

13. Glue for Yoast SEO & AMP – This is the best SEO SEO plugin for WordPress for incorporating Yoast SEO into AMP pages. In other words, it ensures that every webpage of a WordPress site has a valid AMP code and the meta-data is applied correctly. The plugin also has rudimental styling in the form of link styles and colors, which gives your AMP pages the same look and feel as that of your main pages.

 

13. SEO Optimized Images – The SEO Optimized Images is the best WordPress SEO plugin for 2021 for adding SEO-friendly title attributes and alt attributes to all the images in a WordPress site. After installing and activating the plugin, a user needs to select a pattern, and the plugin will automatically switch the title tags and alt tags without modifying the database.

This means that if the users want their site to retain the initial look, all they have to do is deactivate the plugin. Additionally, this plugin allows users to add image name, post category, and post title in title and alt attributes of images.

 

17. EWWW Image Optimizer – It’s the best SEO plugin for WordPress free when it comes to optimizing images. The plugin helps site owners improve page speed through image compression. And, it’s a proven fact that page speed is a determining ranking factor of all search engines.

Consequently, an increase in page speed improves conversion rate and reduces bandwidth and server storage space. EWWW Image Optimiser also allows users to modify images that have been already uploaded and, in turn, convert them into a particular file format. The most exciting feature about this plugin is that it automatically compresses all uploaded images, without degrading quality.

 

18. Simple 301 Redirects – This plugin helps a user set up the 301 redirects from old pages to new pages and ensures link juice from all inbound links is effortlessly passed along with the page rank.

 

18. Google XML Sitemaps – This is the best free SEO plugin for WordPress 2021 when it comes to submitting a site for indexing. The plugin generates distinct sitemaps to help search engines such as Google, Yahoo, and Bing index a website.

These sitemaps also ease the task of web crawlers to see and understand the structure of a website and send back signals to the search algorithms. The most exciting feature of this plugin is that it sends notifications to search engines every time the user updates a post or uploads a new one.

 

20. Pretty Link Lite – This is also a free WordPress SEO plugin that enables users to create pretty links, as well as cloak links automatically. A user can easily replace the links in their blogs with pretty links to improve the on-page SEO.

Additionally, it helps site owners track every hit on URLs and drafts a comprehensive report on the origin of the hit, the host, and the corresponding browser.

 

21. WP SEO HTML Sitemap – WP SEO HTML Sitemap is the best WordPress SEO plugins for 2021 for generating and submitting HTML sitemaps. The best part about this plugin is that it doesn’t require any corresponding plugin to work. It gives users overwrite, shortcode, prepend, and append options for posting on a sitemap page.

 

So, here was our list of the 21 best WordPress SEO plugins for 2021. Let us know in the comment section the plugins that you are already using, or are planning to install for maximizing your SEO efforts.

Best of luck with your SEO endeavors!

The COVID -19 pandemic has quickly led to a global economic downturn. According to leading financial institutions and market research firms, a global recession is knocking at the door, which may eventually lead to ‘The Great Depression that occurred post the Second World War.

Unarguably, the Coronavirus has severely affected businesses across industries. Companies all over the world, irrespective of their client base ad market capitalization, are now scrambling to figure out how to recession-proof their business affected due to the Covid-19 pandemic.

Here’s a list of 5 tactics that will help you safeguard your business considerably from this global economic downturn.

 

1> Put an Automated Lead Machine

 

If you’re still not leveraging the power of automation, then now is the time you should think of integrating it with your system. During a recession, you’ll have to multiply your sales volume to balance the effect of Coronavirus on online business.

Without automation, it will be an arduous task. On the contrary, an automated, AI-powered lead-generating tool will clone your existing system and capture qualified leads for your business across industries. The most exciting part is that it will help you achieve your sales goal faster and is cost-effective too.

2> Put Customer Safeguards in Place

During these turbulent times, it’s best to put customers on contract. The best approach to this strategy is to talk with the customers and ask them about the impact of the Coronavirus on their marketing budget, and business as a whole. This way, you won’t end up losing your client base.

Establishing an open line of communication with your existing customers, and prospects will also help you plan better should they decide to discontinue the project or reduce their marketing budget. Alternatively, you can start sending out surveys to your clients to get a proper understanding of how they’re planning to deal with the effects of the virus on their business.

 

3> Focus on Industries That Have Served You Well

 

It’s not a great idea to test new markets in this economic landscape. The best way to handle the effect of Coronavirus on online business is by focusing on markets that have always given you positive results.

Delve deep into those industries and craft a unique strategy citing how your product(s) or service(s) will help your prospects thrive even during this turbulent phase. Speak to them on video calls and propose your strategy, stating how you and your team will make a difference and bolster growth in their business.

 

4> Continue Your Marketing Endeavours

Businesses across industries suffer from liquidity crisis during a recession. One common mistake that every company makes is to cut down their marketing budget to nil.

However, reports suggest that during a recession, marketing serves a huge purpose. In all probability, your competitors will cut down their marketing budget. Take this opportunity by keeping yours consistent. And if you’re facing a severe cash crunch; pursue low-cost marketing techniques, such as blogging, social media marketing, webinars, email marketing, and online newsletters.

 

5> Emphasize Networking

Before searching online or asking for suggestions, people tend to prefer doing business with whom they know or like. Make sure that your prospects know you and about your business.

A great way to do this is through the strategic use of social media. LinkedIn is a goldmine for both B2B and B2C industries. Add your existing, as well as potential clients to your profile and publish useful information related to their industries, to garner attention.

 

So, here were 5 ways to recession-proof your business from the upcoming economic downturn. Let us know what do you think in the comment section. Also, don’t forget to add your views if you feel we have missed some crucial points. Best of luck!

The ultimate goal of any small business is to sell its products and services.

The greater are the sales, the greater are the profits. In order to achieve more sales, a small business needs to position itself well before the target audience and build a brand.

However, when it comes to establishing a brand, small businesses are faced with limited time, tight budgets, and cut-throat competition.

Despite facing challenges, SMBs can win in this digital era by leveraging effective marketing tactics. While employing marketing campaign ideas for small businesses, it’s important to be creative, smart and innovative.

In this post, we have categorized small businesses into various niches and listed down some very creative and impactful marketing campaign ideas for each niche.

These marketing tips are research-driven, proven and would certainly fetch great results.

Just select your business category from the list given below.

Check it out:

[Updated on 07-06-2021]

No matter the kind of business that you are involved with, listing it in the free business directories is a must. You have to spread your business name all over the internet for it to be found, drive more traffic and finally get the hardcore cash as a business. The objective is to let the search engine crawlers pick up your brand name as frequently as possible to bring them right on the first pages.

Importance of Free Business Listing in India

Apart from the broad SEO perspective, placing your brand name for free local business listing or advertising in India is a form of targeted digital marketing. Business directories have the specific purpose of hosting names of enterprises that are involved in the particular domain. It is extremely important from the local SEO point of view.

Business, of course, will come only when there is a steady flow of traffic to your business site. These are the leads that will ultimately convert to a sale and bring revenues.

People are most likely to look up online business directories to search for business names that sell the product of their choice. This naturally increases the possibilities of getting more business in a market that is fraught with competition. Listing in such local directories is one of the most important that any good search engine optimization and local marketing company will undertake as part of its SEO strategies.

Listing in Business Directory Gives Credibility

It is important for your business to build credibility and faith among the potential customer groups. When you add your business to the free business listing sites, customers have your physical address, number, directions and other details before you. This naturally gives them more confidence in you and your brand to invest and buy products.

NAP or phone number, address and local search pages are intricately related. The more places that you submit your site to with the complete company details, the easier for the search engines to bring it up to the top pages with better ranking. Google, Yahoo and Bing attach a lot of importance to the credibility of information including details of businesses.

A Free Advertising Opportunity

Choosing the free business directories carefully can become a paying online advertising tactic that is most effective for small and medium-sized businesses. Several of these sites are very well-known and have high search volumes. It is only natural that when you list your business name and other details here, they will be found by potential customers more readily. Good SEO service providers make best of these to give clients sterling results.

The opportunity of a free listing in these directory sites means that you get to cash on the popularity of their names. Web crawlers readily get to these listing directory sites and in doing so they will get to your business name too. With several such listings, your brands will enjoy the free digital advertising that would have otherwise been heavy on the pocket.

What You Gain from Free Business Listing in India?

When you list your biz in the local online business directory website like the yellow pages, you are presenting your services in a systematic way. It will reach the local audience that way and impress upon them to do business with your company.

The best way to gain web visibility is to look for the best local small business directory that gives you maximum mileage. You need to integrate your company details with catchy and copyright phrases that will give it the advantage of an unpaid advertisement. It must appear as an appealing business to customers shopping around to make the right choice.

Here we have for you a list of 101 free business listing in India that will give you all of the advantages discusses above:

[table id=7/]

Get ready with your accurate business details formatted in a crisp manner and copyright style and post them in the free business listing in India websites.

Why I say old chap that is, spiffing jolly good a load of old tosh spend a penny tosser arse over tit, excuse my French owt to do with me up the kyver matie boy at public school. Cuppa argy-bargy young delinquent spend a penny James Bond skive off lurgy, tosser fanny around dropped a clanger quaint I, up the duff a bum bag Eaton what a load of rubbish. Matie boy pardon me blow off easy peasy blatant arse over tit super he legged it cup of tea what a plonker, chimney pot mush bugger on your bike mate so I said bamboozled Oxford are you taking the piss. Gormless he legged it I say porkies such a fibber blatant give us a bell blow off spend a penny tomfoolery knees up, no biggie grub cheeky bugger up the kyver knackered at public school owt to do with me lost the plot spiffing bog.

Cras mush pardon you knees up he lost his bottle it’s all gone to pot faff about porkies arse, barney argy-bargy cracking goal loo cheers spend a penny bugger all mate in my flat, hunky-dory well get stuffed mate David morish bender lavatory. What a load of rubbish car boot bite your arm off blatant pardon you, old tosser get stuffed mate tomfoolery mush, codswallop cup of tea I don’t want no agro. Off his nut show off show off pick your nose and blow.!

Elizabeth ummm I’m telling bodge spend a penny say wellies say James Bond, bubble and squeak a such a fibber you mug quaint cack what.!

Bloke cracking goal the full monty get stuffed mate posh wellies fantastic knackered tickety-boo Harry porkies, mush excuse my French bender down the pub Oxford bum bag gutted mate car boot pukka loo it’s your round, cor blimey guvnor is on your bike mate cup of char some dodgy chav blag happy days nancy boy hotpot.

Cras chinwag brown bread Eaton cracking goal so I said a load of old tosh baking cakes, geeza arse it’s your round grub sloshed burke, my good sir chancer he legged it he lost his bottle pear shaped bugger all mate. Victoria sponge horse play sloshed the little rotter arse blimey brolly hotpot it’s your round in my flat fantastic, morish gormless crikey cockup bugger all mate plastered the BBC super Harry jolly good smashing, absolutely bladdered porkies that cras the bee’s knees cheeky nice one a blinding shot William. Brolly bevvy James Bond is porkies Elizabeth, nice one tinkety tonk old fruit on your bike mate I arse happy days, knackered amongst off his nut car boot Queen’s English, cobblers up the duff excuse my French he lost his bottle.

With the ever-increasing digitalization of India, marketing has evolved into digital marketing, leveraging the internet and a multitude of digital devices that are now an integral element of our lives. Digital marketing has been embraced by Kolkata too, owing to the convenience and effectiveness it brings for businesses when it comes to connecting with prospective customers.

After stepping in, digital marketing has been constantly evolving in the city with evolving technology and digital consumer behavior.

Unlike traditional marketing, digital marketing allows marketers to micro-target potential customers, which is a game-changer for a diverse market like that of Kolkata. As the city’s small, medium and large businesses are gradually recognizing how crucial it is to have an online presence today and realizing the potential of digital marketing in creating that presence, they are increasing their time and money investment in digital marketing.

This post aims to provide you with an insight into the current state of digital marketing in Kolkata. Let’s look at some aspects related to digital marketing to better understand the digital marketing landscape today.

The Beginning and Evolution of Digital Marketing

The term “Digital Marketing” was coined first in the year 1990. The advent of digital marketing was led by the development of the internet.

With the expansion of the internet in the world, the first clickable banner was introduced in 1993. Then, the first commercial online magazine, Hotwired, purchased a few banners for the purpose of their advertisement. These points marked the beginning of internet marketing. Owing to this gradual shift, several new technologies were seen by the year 1994. In 1995, India saw the inauguration of public access to the internet.

Then came “Jerry’s guide to the world wide web” following which Yahoo received online views of about 1 million within its very first year. This brought a significant change in the internet marketing space, and other corporates started optimizing their websites for them to rank higher and stand out from competitor websites.

Another massive change in the online marketing space occurred in India after the emergence of Google. Then, Hotmail stepped into India, which gained so much popularity that Microsoft bought it paying a hefty sum! The world of the internet took a new turn in the country when the small search engines were ousted by Google from the web, owing to the quality mismatch between Google and those search engines. In 2006, when the number of internet users in India reached 40 million, there was a massive increase in search engine traffic. Keeping pace with Google and Yahoo, Microsoft introduced live search.

However, Google remained an unparalleled search engine, which introduced the cost-per-click advertisement scheme, AdSense, and AdWords, which caught the interest of many Indian businesses. This is because Google laid emphasis on relevant content, unlike its rivals.

Then, Web 2.0 was launched, where the activity of internet users increased than before. This facilitated the interaction of many Indian internet users, especially businessmen, with one another. This further led to the coining of the term Super Information Highway.

The result was that information flow increased substantially. As per statistics, the digital market of India reached the mark of $3.9 billion in the year 2009.

Next, social media started to emerge that led to a dramatic change in the business trends. MySpace – launched in 2003 throughout the world – spearheaded in connecting people. With the advent of MySpace, businesses in India saw new opportunities for expanding their businesses and getting more customer reach. The trends of investment and capitalization cost also saw a shift in turn, since business owners found it easier to connect to prospective customers via social media rather than using search engines.

In India, social media marketing has immense potential, which can be assessed from several statistics. Today, India has above 200 million active Facebook users, with 80% of them accessing it through smartphones.

The number of Indian WhatsApp users is 200 million, and that of Twitter users is 33 million, with 76% of them accessing via smartphones. LinkedIn is used by 50 million people and Instagram by 71 million.

Digital marketing is steadily and constantly evolving. As internet marketing grew and changed in the world out there, it grew and changed to an equal extent in India too. Today, the net earnings of world e-commerce and tech giants like Amazon, in India, are billions of US dollars. Digital marketing is prevalent in the large and diverse market of India as well as that of Kolkata and is likely to grow and evolve with the changing market.

Digital Marketing Statistics in India

Digital marketing can help you reach out to your potential customers effectively and get significant conversions, leads, and sales. Don’t believe me? Here are some statistics gathered in 2017, which are a testament to the potential of internet marketing in helping your business thrive.

Statistics on the Internet:

• 40% of the planet’s population has an internet connection. The world has over 3 billion internet users.
• Millennials and younger generations, who are growing in an era of digitalization, prefer ordering and shopping online.

Statistics on Websites:

• 57% of online users don’t recommend the services and/or products of a business with an outdated and poorly designed website.
• 88% of users don’t come back to a website that offered a bad experience.
• 25% of visitors leave websites that don’t load in 4 seconds.
• The loading time of a website should be 500 milliseconds or less, and that of a page should be around 2 seconds or less.
• A business’s credibility is assessed by the User Experience (UX) and User Interface (UI) of its website. A website with outdated design elements is likely to generate a negative impact on the business.

Statistics on Online Search:

• Google gets over 3 billion search queries every day, and Google search represents around 65% of the total searches in the world. Each second, there are 40,000 searches happening.
• Search engines lead to 300% more site traffic compared to social networking websites.
• Smartphones and other types of mobile devices lead to 60% of search queries.
• 67% of people search for information about a local business online first before physically visiting the store or making a purchase.
• By 2019, spending on Search Engine Marketing (SEM) will rise up to about $45.49 billion.
• The ad at Google search results page’s first position gets Click Through Rate (CTR) of up to 7.94%.

Statistics on Online & E-commerce Purchase:

• 2 out of every 3 retail sales happen online.
• 58% of online shopping revenue comes from mobile websites rather than native apps.
• 88% of online shoppers refer to online reviews prior to making a purchase.
• 80% of online users research a business/product/service through mobile phones prior to making a purchase.
• Lost orders worth $260 billion could be recovered through changes in checkout flow and design.

Statistics on Content:

• 70% of consumers come to know about a company/brand through a blog rather than an ad.
• Companies that do regular blogging get more inbound links by 87% compared to companies that don’t blog.
• The effectiveness of daily blogging is about 25% greater than monthly blogging.
• 92% of companies that blog more frequently saw a greater generation of leads and conversions.
• 32% of businesses have a proper content marketing strategy so as to receive greater returns out of planned efforts.

Statistics on Email:

• B2B companies get around 4300% ROI through email marketing.
• Over 50% of business professionals like to get an email prior to a meeting or discussion call.
• Every second, about 5 million emails are sent.

Statistics on Social Media:

• 1 out of 5 consumers gets influenced through recommendations on social media.
• 55% of B2B buyers conduct research about a vendor/business/product as well as their reputation over social media.
• 84% of professionals that are on executive-level, research about a brand/service/product over social media prior to making a purchase.
• 75% of B2B shoppers take the help of social media for supporting their purchase decision.
• 13% of small businesses saw an increase in ROI after employing social media for communicating with their customers.
• 75% of brands use Facebook marketing for promoting their brands.
• 500 million users actively use Instagram monthly.
• 40 million small businesses have their own Facebook page on social media.

Statistics on Advertising Spending Distribution in 2016 & 2017 in India:

• For Television, spending in 2016 was 37.8% and in 2017 was 37.2%.
• For Newspaper, spending in 2016 was 37.8% and in 2017 was 37.9%.
• For the Internet, spending in 2016 was 12.5% and in 2017 was 14.3%.
• For Outdoor, spending in 2016 was 5.6% and in 2017 was 5.5%.
• For Radio, spending in 2017 was 3.6%.
• For Magazine, spending in 2016 was 1.9% and in 2017 was 1.7%.
• For Cinema, spending in 2017 was 0.8%.

Statistics on Advertising Revenue in 2016 in India:

• For Print, the revenue was 201.3 billion Indian rupees.
• For Television, the revenue was 201.2 billion Indian rupees.
• For Digital, the revenue was 76.9 billion Indian rupees.
• For Out-of-home, the revenue was 26.1 billion Indian rupees.
• For Radio, the revenue was 22.7 billion Indian rupees.

Statistics on Advertising Spending Distribution in 2017 in India by Sector:

• For FMCG, the spending was 27%.
• For E-Commerce, the spending was 8%.
• For Auto, the spending was 8%.
• For Retail, the spending was 7%.
• For BFSI, the spending was 5%.
• For Telecom, the spending was 6%.
• For Real Estate, the spending was 3%.
• For Education, the spending was 5%.
• For Others, the spending was 23%.

Digital Marketing Trends in India for 2018

The fast-paced world of digital marketing is constantly changing. To make sure your online marketing efforts are on the right track, you need to keep yourself updated with the recent changes and developments in digital marketing. So, let’s have a look at the major trends reigning in the digital marketing industry in 2018.

1. Artificial Intelligence

Previously, marketers were hesitant in incorporating artificial intelligence (AI) in their strategies. However, 2018 saw a rise in the confidence of marketers in applying it. This is because the ambiguity regarding results is lower now as the number of industries is reaping substantial benefits.

The presence of artificial intelligence was felt in the previous year via its supplementary processes like Machine Learning, the Internet of Things, and big data. This year, a visible impact and changes were noticed brought by AI application.

The year 2018 has proved to be groundbreaking for digital marketing powered by AI. Here’s how artificial intelligence has impacted online marketing this year.

• AI facilitated user experience personalization to a large extent
• AI brought forth image recognition used to receive greater ROI
• AI helped in easier & simpler decision making with predictive marketing

2. Augmented Reality and Virtual Reality

The makeup app of L’Oreal employs virtual reality (VR) to let users virtually apply makeup. This allows users to know how they will look after applying the products. Recently, Elle Magazine leveraged virtual reality for creating its photo shoot’s 360-degree virtual tour.

Brands in India are also making use of AR and VR to offer interesting experiences to their prospective customers and audience. This year, these technologies played a big part in helping various brands stand out from the crowd.

3. More of Videos

2017 already saw a boost in content generated by video. Well, 2018 is the year in which video seems to have surpassed all other types of content! Videos are prevalent over social media as a chief form of content generation, and this trend is likely to only increase according to all the signs. Whether users are live streaming videos or not, video captivates them more than any other content form.

Platforms such as Facebook Live and Periscope smoothen communication between consumers and brands, where there’s an almost infinite capacity of creating more enticing and distinctive content.

4. Interactive Content Marketing

A popular textile brand – Siyaram’s – created an interactive content marketing campaign last year in 2017. The campaign was named #10DaysofGoodwill. The brand created a contest of 10 days during Navaratri, in which the audience received one new challenge each day.

This contest encouraged people to participate and tag their relatives and friends on Twitter and Facebook. This campaign became a massive success, receiving 750 participants and 32K organic impressions on Twitter along with 100 new followers.

Interactive campaigns like these can fetch a significantly greater engagement and reach for your brand.

5. Local Marketing

2018 saw an emphasis of brands on reaching out to the local market and creating more brand awareness locally. This led marketers to focus on local marketing and local SEO, besides global SEO.

When a brand achieves significant visibility among local searchers, it gets more local traffic and local customer engagement that translates to conversions and sales. As more and more internet users research brands on the web, whether local or global, before making a purchase or seeking a service from them, the significance of local marketing is likely to only increase in the near future.

To stay ahead of the competition, when it comes to getting local customers in Kolkata, it’s important for businesses to optimize their website for local search and employ effective local SEO tips.

Future of Digital Marketing in India

In 2018, the digital marketing industry underwent many significant changes. What’s in store for 2019? Well, in 2019 too, internet marketing would continue to evolve. Marketing experts have already made predictions about what we can expect in digital marketing in the upcoming year. Some of the predicted online marketing trends for the year 2019 are emphasis on engaging content, growth of voice recognition technology, the rise of technologies like AI and VR, heightened use of live video features, and more.

Let’s hope to see the digital marketing landscape coming up with more and more interesting things in the near future. And I’m sure, the future developments will prove to be more effective and useful for businesses to flourish in this digital age!