Not happy with the reach and visibility of your website? Well, then you need to have a crystal-clear concept in Search Engine Optimization (SEO) and the knack to implement advanced SEO strategies!
Here’s a step-by-step guide to the SEO strategies to apply in 2020 for higher ranking in SERP.
1. Prioritise Mobile-First Ranking –
Google released its mobile-first indexing update way back in 2015. This means that if you own a website, it should be compatible on desktop, as well as, mobiles and all handheld devices.
From July 1 2019, Google has enabled mobile-first indexing by default for all new websites. A study found out that 58% of site visits in 2019 were from mobile devices. This suggests that optimising a site for mobile is essential in 2020 and beyond. Webmasters too have stated that it is one of the most fruitful on-page SEO techniques to rank higher.
According to Google, the best practices for optimising a site for mobile include –
- Updating the mobile site so that the primary content is equivalent to the desktop site. This includes text, images (with alt-attributes) and videos in the usual crawlable and indexable formats.
- Adding structured data to both the versions of the site. Also, make sure that the URLs in the structured data on the mobile versions are updated on the mobile URLs.
- Writing the same metadata on both versions of the site. The titles and metadata should be same across both versions of your site.
2. Optimize Site Loading Speed –
Google has indicated site speed as one of the major signals used by its algorithm to rank pages. Several studies have shown that Google specifically measures time to the first byte when considering page speed.
For images, use Photoshop. It will provide you with complete control over the quality of the images.
3. Start Writing Long Blog Posts –
Blog posts that perform well and rank well are considered as ‘high-value’ content. That’s why it’s essential for you to innovate and create quality content consistently. When you regularly create unique and valuable content, you will be able to build rapport authority, trust, and brand awareness.
According to Search Engine Journal, the average content length for ranking in the first pages of Google is around 1900 words. Depending on the query, the first page may not have blog contents, but the one that is deemed resourceful by the users, irrespective of the word count are given preference by the search engines.
4. Update Old Contents –
A study conducted by Moz revealed that your published contents gradually become less fresh over time, and fail to answers queries of the users.
The study further added that judging the freshness of the contents is one of the primary factors that Google use to determine the quality of a site. Thus, to increase the effectiveness of your SEO effort, it is essential to update the old contents.
You can try writing an attractive headline or description, adding something new about the topic, and packing in new, relevant and high-volume keywords throughout the content. This way, you would witness a spike in organic traffic and improved CTR.
5. Create Video Content –
Video contents are bound to take the digital world by storm in this decade. According to a study, adding a product video on the landing page can improve the conversion rate by up to 80%. Another study showed that 74% of visitors who watched explainer videos subsequently bought it. In terms of SEO, videos improve dwell time of a page and signals search engines that your site has good contents.
6. Optimise Contents for Voice Search –
According to Google, 50% of all searches will be voice searches by 2020. Thus, it is essential to optimize all the contents of your site for voice search.
Google’s RankBrain and BERT algorithm are focused on Natural Language Processing and tries to understand what exactly the search query is aimed at. According to webmasters, the best way for optimising a site for voice search include –
- Focusing on phrases and longtail keywords
- Answering specific questions in a conversational manner.
- Optimising the site for local SEO.
7. Get Quality Backlinks –
A backlink is a link that is created when one website links to another. Backlinks are sometimes also referred to as inbound links. According to experienced webmasters, backlinks act as a “vote of confidence” and signals search engines that other site owners too like your content.
In 2020, link building is expected to play a crucial role as far as optimizing a site is concerned. Also, it is necessary to implement advanced link building techniques in SEO, as search engines these days effortlessly detect spammy and irrelevant links.
Commenting on blogs written by others on a related niche, forum posting, photo sharing, podcast submission, guest blogging, posting your content on social media, and blogger outreach are some of the other latest off-page SEO techniques in 2020 for quality link building.
So, here was our list of 7 advanced SEO strategies that you must apply for ranking higher in 2020 and beyond. Feel free to share your thoughts in the comment section. Also, let us know if you think we have missed something important.
Best of luck for your SEO efforts!